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So far Erica has created 51 blog entries.

Great success for Nefertine on Rai Yoyo and Rai Play

2021-07-28T08:57:03+00:00June 21st, 2021|Last articles|

Great success for Nefertine on Rai Yoyo and Rai Play

Excellent audience results for the new animated series Nefertine on the Nile, whose first 26 episodes are available from April 17 on Rai Play and broadcast from May 10 every day on Rai Yoyo. The title is in fact among the most viewed contents of the streaming platform, positioning itself in the Top 20 of products for children in a few weeks. The series is also registering excellent share ratios on Rai Yoyo, placing the property among the best performing of the channel.

On the basis of this success, Rai Yoyo has decided to reinforce the programming and on 5, 6 and 7 July has planned to put 6 new episodes on air with a special appointment of two daily episodes starting at 8:15 am.

Watch the first 26 episodes on Rai Play

Happy Birthday Pippi!

2021-07-28T08:58:03+00:00May 17th, 2021|Last articles|

Happy Birthday Pippi!

May 21 is the birthday of Pippi Longstocking, the strongest girl in the world, who first appeared in 1945 in a novel by the Swedish writer Astrid Lindgren.

On the occasion of this important date, the Astrid Lindgren Company and Save the Children invite to support Pippi of Today, the campaign born in January 2020 from their collaboration to help girls fleeing wars and poverty.

Astrid Lindgren created the extraordinary character of Pippi Longstocking immediately after the end of the Second World War, in a dramatic context with millions of migrants forced to leave their homes and move to new cities and new countries. Today there are more displaced people than ever and half of them are children. Girls represent the most vulnerable group. They must muster all their strength and courage to face difficult challenges and find the way to a better future. Pippi is a role model that inspires them to have hope.

Launched early last year, the global Pippi of Today campaign saw the participation of over 50 partners from around the world. In Italy, ETS Licensing promotes the initiative in collaboration with national partners, including Salani, Multprint and ottod’Ame.

Despite the problems caused by the Covid-19 pandemic, the campaign has achieved important results. In 2020, approximately 1.1 million euros were raised and the goal is to reach 2.5 million by December 2021, when the campaign will end.

Through the resources obtained so far, Save the Children has been able to support thousands of migrant girls by activating important support initiatives.
In the refugee camps of Za’atari and Azraq in Jordan, nearly 2,000 girls have had access to psychosocial support and been included in structured play and learning activities. In Tanzania, the Pippi of Today funds are promoting a child protection program in three host communities in the Kigoma region. In Ukraine, Save the Children runs a project for displaced children with disabilities to guarantee them better access to education. In Bosnia-Herzegovina, one of the main transit countries on the Balkan migration route to Europe, the goal is to guarantee support and protection for girls in two temporary shelters. In the Netherlands, the Pippi of Today funds allow displaced children to participate in support programs where they learn to manage difficult emotions through play and sport.

So let’s join in the celebrations for Pippi’s birthday and support Save the Children’s initiatives to help girls on the move by purchasing the exclusive bracelet or another personalized product on the relative section of the Pippi of Today website.

To know how the funds raised were used read the Report.
More info on the Pippi of Today Campaign on the dedicated website

Pera Toons supports the recycling of aluminum

2021-07-28T08:58:43+00:00May 16th, 2021|Last articles|

Pera Toons supports the recycling of aluminum

The original humor of Pera Toons’ jokes was chosen by CiAL – National Consortium of Aluminum Packaging – for a social awareness campaign on aluminum recycling.

The collaboration involves the publication on YouTube and on the social channels of the Consortium of 8 posts, based on the format of the “animated comic”. The first post – Aluminum recycling in 1 minute. Short Guide by Pera Toons – was shared on Earth Day on April 22nd. The subsequent contents will be published within 8 months and dedicated to the recycling of each specific aluminum packaging (beverage cans, aluminum trays, food cans, tubes, aluminum foil, caps and lids, spray cans).

CiAL has chosen Pera Toons as testimonial of the awareness campaign for its growing popularity on social networks, in particular towards the very young public, and for its original language that allows you to draw attention to an important issue such as recycling aluminum, in a light, but at the same time persuasive and effective way, through the irony, freshness and immediacy of animated comics.

The collaboration with CIAL is part of a phase of rapid expansion and new projects for Pera Toons: in addition to the constant growth in popularity on social networks, where he has built a community with 3 million followers in continuous growth, he is also achieving great successes in the field of ‘publishing. His latest book entitled “Ridi che è meglio” is firmly at the top of the sales charts, with over 35,000 copies sold and 7 reprints in a few months.

The licensing program has also started: the first licensing agreement has just been signed with BIEMBI for a line of stationery and gadget products that will be on the market starting from September and other negotiations are underway.

Watch the short guide by Pera Toons on aluminum recycling


The Soap Bubbles of Mini Pet Pals on newsstands and on TV

2021-07-28T08:59:19+00:00May 15th, 2021|Last articles|

The Soap Bubbles of Mini Pet Pals on newsstands and on TV

From May 21st the colorful displays with the Mini Pet Pals Soap Bubbles produced by Sbabam are on sale. In multi-function tube packs, equipped with a shovel, rake or sieve at the top, they are perfect for playing outdoors and having fun in the garden, park or on the beach.

In support of the launch, an important communication campaign is planned, which will be developed on social platforms, on YouTube and on kids TV channels with a 15 “ TV commercial, on air from May 23.

A new TV series for Lucky Luke

2021-07-28T08:59:57+00:00May 14th, 2021|Last articles|

A new TV series for Lucky Luke

Lucky Luke, the legendary comic cowboy created in 1946 by Morris, is ready to find new life on the small screen.

Variety magazine has recently announced that Federation Entertainment has entered into an agreement with Un pour Tous Productions to develop and produce a live TV series dedicated to the lone gunslinger of the American Wild West. The protagonist will be the popular French actor Michael Youn, who will also have the role of director and will be part of the creative and production team.

Michael Youn, one of France’s most famous comedy actors and directors, said: “As a huge comic book fan, I’m thrilled to be part of this adventure and can’t wait to share it with the public.”

Few details are known about the series at the moment, but it has been confirmed that it will bring back many historical characters from the comic, including the Dalton, Calamity Jane, Pat Poker and the cute dog Rantanplan.

The adventures of Nefertina arriving on RaiPlay and Rai Yoyo

2021-07-28T08:56:09+00:00April 16th, 2021|Last articles|

The adventures of Nefertina arriving on RaiPlay and Rai Yoyo

Set in Ancient Egypt, the new animated series Nefertine on the Nile arrives, starring an 8-year-old girl with inexhaustible curiosity and great courage. From 17 April the first 26 episodes of the series in boxset will be premiered on RaiPlay and from 10 May on first TV on Rai Yoyo, from Monday to Friday at 8:15 and every day at 15:05.

52 11-minute episodes produced by the Roman company Graphilm by Maurizio Forestieri in collaboration with Rai Ragazzi, to combine fun, adventure and some taste of historical information.

A journey full of discoveries and fun, where the courageous Nefertine and her friends accompany the children to discover Ancient Egypt. Joyful stories founded on solid values like the stones of the pyramids: friendship, loyalty, a sense of justice and a desire to learn.

The series tells the exciting adventures of Nefertine, daughter of the Pharaoh’s scribe, gifted with a unique ability for the time: she can read and write! This is why she aspires to become the first scribe-reporter in the history of Egypt. To exercise this talent, Nefertine records all her events in her papyrus diary. But it is not easy to be a budding journalist in Ancient Egypt! Nefertine, always a bit reckless, has a particular talent for getting into trouble. Fortunately, her trusted friend Piramses is always ready to lend a hand. The two friends, accompanied by the cat Micerina, between investigations, small fears and great discoveries, live many fantastic adventures in the shadow of the Pyramids, including mysterious mummies and investigations from the Sphinx.

Nefertine is a Graphilm Entertainment production with Wahoo! (Belgium) and Cyber Group Studios (France) in collaboration with Rai Ragazzi, with the support of the Ministry of Culture, the Lazio Region Attraction Cinematographic Productions (POR FESR LAZIO 2014-2020) and Creative Europe. An international co-production distributed worldwide by Cyber Group Studios.

ETS is developing an ambitious licensing program, which began with the agreement with DeA Planeta Libri, providing for the launch a series of books and activity books under De Agostini brand, in bookstores starting from September and continuing during the 2022.

Read, sing and dance with Gallina Puntolina

2021-07-16T14:26:33+00:00April 15th, 2021|Last articles|

Read, sing and dance with Gallina Puntolina

On 28th April a new Pon Pon edizioni publishing project dedicated to the tender blue hen comes out in bookstores. “Leggi! Canta! Balla con Gallina Puntolina” is developed in the name of music and is inspired by the cheerful songs that have made Gallina Puntolina a disruptive phenomenon on the web.

The project includes 2 hardcover booklets, a coloring book and a magic album with a color-revealing marker.
The books, with a practical square format much appreciated by children, are dedicated to two popular songs from Gallina Puntolina’s repertoire and thanks to a special QR code they allow you to listen to the audio versions and watch animated music clips, stimulating interaction with illustrations, visual and musical stimuli, and motor coordination.
A fascinating world of cheerful nursery rhymes that becomes a wonderful game to get together and discover new things.

Lucky Luke for Bershka

2021-07-16T14:36:56+00:00April 13th, 2021|Last articles|

Lucky Luke per Bershka

Bershka, the young and urban brand of Inditex Group, has recently launched a women’s t-shirt dedicated to Lucky Luke, the legendary comic hero created by Morris, who is celebrating his 75th anniversary this year.

On April 9th, a new story of the iconic lone cowboy was released in France “Wanted Lucky” by Mathieu Bonhomme, arriving in Italy on April 29th in the edition of Nona Arte. In addition, “Lucky Luke se recycle” will be published in June, a special author’s tribute signed by the great cartoonist Mawill, already the author of numerous underground works.

Gallina Puntolina is coming on newsstands

2021-07-16T14:43:08+00:00March 11th, 2021|Last articles|

Gallina Puntolina is coming on newsstands

The month of March sees the arrival on newsstands of 2 brand new editorial products dedicated to the nice blue hen: Stickers e Colori and Magic Album. Signed by Play Press, they are designed to stimulate imagination, creativity, dexterity and logical skills of the little ones.
Stickers&Colori is a fundamental editorial format in Play Press production. Born from the lucky combination of the coloring book and the activity book with stickers, Gallina Puntolina Stickers and Colori provides a wide range of activities designed for the little ones, with particular attention to the educational aspect.
Magic Album, with the special non-toxic marker that reveals the colors of the illustrations, is also a great classic for Play Press. Synonymous with history, research and innovation, it lends itself very well to welcoming the tender and colorful world of Gallina Puntolina.

Mini Pet Pals welcome the warm season

2021-07-16T14:40:17+00:00March 11th, 2021|Last articles|

Mini Pet Pals welcome the warm season

With the beginning of spring, new Mini Pet Pals products are arriving on the market. The tender friends will personalize for the third consecutive year the 150 gr Walcor Easter egg, distributed exclusively in MD supermarkets. Made with the finest milk chocolate, the Mini Pet Pals Easter egg is ready to make the holiday of the little fans of Cilindro, Olly and their friends sweeter and contains many fun surprises.
To take advantage of the beautiful sunny days, the hilarious Mini Pet Pals Sbubble will soon land on the newsstands, the maxi soap bubbles by Sbabam in versatile packs enriched with nice gadgets, such as shovel and rake, to play outdoors in the garden, in the park or on the beach.
Finally, there are also important news for the cartoon: all 156 episodes of the 3 seasons of the animated series are available on RaiPlay streaming platform, to watch the adventures of Mini Pet Pals at any time and with any device.

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