PJ Masks

SUPERHEROES IN PRESCHOOL VERSION

In 2016, another preschool animated series by Entertainment One, co-produced with FrogBox, and Walt Disney EMEA Productions, landed in Italy on Disney Junior and Rai Yoyo, immediately reaching great popularity. Thanks to the partnership with eOne, ETS Licensing acquired the management for Italy of the licensing rights of this property, keeping it in its portfolio until 2020.

The series tells the story of three six-year-old children – Connor, Amaya and Greg – who during the day go to school like the others, but when night falls and they wear their pajamas, activating the special amulets, they magically transform into – Catboy , Owlette and Gecko – and become the superheroes PJ Masks.
Together they have action-packed adventures, solve mysteries and restore order in the city, battling the villains of the night.

An innovative pre-school series, which proposed for the first time the super heroes theme for a preschool target, offering adventures in which children can easily identify and learning opportunities of social and emotional values important for the development phases of the little ones, in a dynamic and fun context.

In 2016, another preschool animated series by Entertainment One, co-produced with FrogBox, and Walt Disney EMEA Productions, landed in Italy on Disney Junior and Rai Yoyo, immediately reaching great popularity. Thanks to the partnership with eOne, ETS Licensing acquired the management for Italy of the licensing rights of this property, keeping it in its portfolio until 2020.

The series tells the story of three six-year-old children – Connor, Amaya and Greg – who during the day go to school like the others, but when night falls and they wear their pajamas, activating the special amulets, they magically transform into – Catboy , Owlette and Gecko – and become the superheroes PJ Masks.
Together they have action-packed adventures, solve mysteries and restore order in the city, battling the villains of the night.

An innovative pre-school series, which proposed for the first time the super heroes theme for a preschool target, offering adventures in which children can easily identify and learning opportunities of social and emotional values important for the development phases of the little ones, in a dynamic and fun context.

Great success in ITALy

FOR “SUPERPIGIAMINI”

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As for Peppa Pig, also for this Entertainment One property, ETS Licensing has managed to select a large and quality licensee pool, paying great attention to the choice of the most suitable partners to represent the values and philosophy of the brand. Over 50 licensees have been activated, key players in the main product categories: toys and canned games, publishing for bookstores and newsstands, clothing and accessories, home textiles, back to school, food & drink, toiletries and in general fast moving consumer goods, as well as to the world of experiential, with customized areas, creative workshops, meet & greet and tours of educational events.

Over time, ETS has been able to develop a coherent and effective licensing program, which has been strengthened year by year, with a product roll-out aligned with the different phases of the property’s life cycle.

 

A WINNING formula

SYNERGIC COLLABORATIONS AND COHERENCE WITH THE BRAND VALUES

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In managing the license, PJ Masks ETS has maintained the approach already used for Peppa Pig: constant supervision of the Italian market, through proactive support of licensees with co-marketing initiatives and cross-category promotions, in close collaboration with the eOne headquarters of London to define branding marketing activities, PR campaigns, digital initiatives, events and tours in the territory.

Always paying great attention to consistency with the brand values, and at the same time keeping in mind the specificities of the Italian context, ETS has contributed over the years to the activation of numerous successful marketing and commercial initiatives dedicated to Superpigiamini.

This management method has proved successful, leading to a 360 ° virtuous circuit with excellent results in terms of product sell-out, brand awareness and intention to buy for the brand.

A WINNING formula

SYNERGIC COLLABORATIONS AND COHERENCE WITH THE BRAND VALUES

Divider

In managing the license, PJ Masks ETS has maintained the approach already used for Peppa Pig: constant supervision of the Italian market, through proactive support of licensees with co-marketing initiatives and cross-category promotions, in close collaboration with the eOne headquarters of London to define branding marketing activities, PR campaigns, digital initiatives, events and tours in the territory.

Always paying great attention to consistency with the brand values, and at the same time keeping in mind the specificities of the Italian context, ETS has contributed over the years to the activation of numerous successful marketing and commercial initiatives dedicated to Superpigiamini.

This management method has proved successful, leading to a 360 ° virtuous circuit with excellent results in terms of product sell-out, brand awareness and intention to buy for the brand.