THE STRENGTH OF A DEVELOPMENT COHERENT WITH THE POSITIONING
ETS Licensing managed the Peppa Pig license, always paying great attention to maintaining consistency with the values and positioning of the brand.
Over the years, numerous initiatives have been implemented to promote the diffusion of Peppa Pig products and improve the confidence of families in the property, in synergy with branding activities planned by the Licensor: promotional activities in collaboration with important players, including Giochi Preziosi, Lisciani, Clementoni and Ravensburger for toys, puzzles and canned games, Giunti Editore for books, Centauria for the magazine, GEDIS for the flow packs at newsstands, Preziosi Food, Balocco and Walcor for chips, snacks and festive bakery and chocolate products .
At the same time, cross-category in-store promotions were activated to increase sell-out by creating product massifications with a strong impact: gift with purchase in Toys Center and Giocheria stores and in large-scale retail outlets such as Carrefour, Esselunga, Coop.
In addition, frequent edutainment initiatives and educational workshops related to environmental sustainability and healthy lifestyles were organized.