Pippi Longstocking: a timeless icon of independence and ANTI-CONFORMISM
After the publication of the first book in 1945, Pippi’s Adventures have been translated into 70 languages, with over 60 million copies sold globally. Pippi’s stories have also been adapted into movies, TV series, DVDs, audio books, apps, games, song books, music and more. In Italy, the girl with red braids owes her popularity above all to a famous TV show from the 70s, still broadcast by various TV channels (Cartoonito, Italia1, DeaJunior).
Pippi is an evergreen icon who continues to represent a pillar in the entertainment of children all over the world and is loved by a transversal audience for age groups, thanks to her rebellious, adventurous and nonconformist spirit, which is universal and timeless. . She is a more modern, original and unconventional heroine who anticipated the most recent instances of female emancipation by decades and is rightfully a pioneer of “girl power”.