In 2020, for the 75th anniversary of the publication of the first novel, there were numerous initiatives to celebrate this modern heroine:
Pippi became Save the Children’s ambassador for the global ‘Pippi of Today’ campaign in support of migrant girls fleeing war and persecution. The campaign, which continues in 2022, has so far seen the participation of more than 60 partners from all over the world who have donated a total of more than 2 million euros.
On the occasion of the anniversary, Pantone Color Institute has created a special colour: a bright shade of orange, reminiscent of the vibrant colour of Pippi’s braids. It also participates in the Save The Children and The Astrid Lindgren Company campaign in support of girls fleeing war and poverty.
Happy Socks, the well-known socks brand also joined the celebrations for Pippi Longstocking’s 75th birthday by creating a kids-adults collection, using original illustrations by Ingrid Vang Nyman.
Salani, the historical publisher of the Pippi Longstocking books since 1988, has published a new unabridged edition to celebrate the special anniversary, edited by Samanta K. Milton Knowles, containing eight extra chapters.