Success and new partnerships for the Pippi of Today campaign

Despite the difficulties of the health emergency, the results obtained by the Pippi of Today campaign, launched in 2020 by Astrid Lindgren in partnership with Save the Children to help girls fleeing war and poverty, are very positive. Up to now, in fact, the partners participating in the campaign have donated significant amounts to Save the Children and the goal has been set to generate a total of 2.5 million euros.

The initiative, which started at the end of 2020 in Sweden, Norway, Denmark and the Netherlands, is set to expand to other countries.

The “Pippi of Today” campaign will continue throughout 2021 with new interesting supporting initiatives.

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