Project Description

Cry Babies Magic Tears

THE NEW POWER OF TEARS

Cry Babies Magic Tears

THE NEW POWER OF TEARS

Born from the creativity of the Spanish company IMC Toys, leader in the toys sector, the sweet Cry Babies Magic Tears are the collectable mini version of the larger Cry Babies and have sold over 12 million pieces in less than three years since their launch, with a constantly growing trend.

In our country, too, the dolls with the big eyes that cry real tears show excellent performance: in 2021 they were the best-selling toy in Italy and the collectible version – Cry Babies Magic Tears – took 2nd place in the category (NPD Retail Tracking Service Italy – rank by value sales in 2021).

The Cry Babies Magic Tears are also the protagonists of a homonymous 3D animated series released in 2018 that includes over 100 episodes collected in 5 seasons, with the last one released in autumn 2022. The cartoon is aimed at a primary target audience of 3-6 year old girls and proposes values such as friendship, altruism, supporting each other and loyalty in a simple, light-hearted style of storytelling.

The series features different characters, each with their own personality, starring 24 tender babies who live in an imaginary world where tears have special powers and wear cute pyjamas, symbolising their different personalities. The series aims to stimulate the imagination of young viewers and guide them on their personal and relational growth path.

Born from the creativity of the Spanish company IMC Toys, leader in the toys sector, the sweet Cry Babies Magic Tears are the collectable mini version of the larger Cry Babies and have sold over 12 million pieces in less than three years since their launch, with a constantly growing trend.

In our country, too, the dolls with the big eyes that cry real tears show excellent performance: in 2021 they were the best-selling toy in Italy and the collectible version – Cry Babies Magic Tears – took 2nd place in the category (NPD Retail Tracking Service Italy – rank by value sales in 2021).

The Cry Babies Magic Tears are also the protagonists of a homonymous 3D animated series released in 2018 that includes over 100 episodes collected in 5 seasons, with the last one released in autumn 2022. The cartoon is aimed at a primary target audience of 3-6 year old girls and proposes values such as friendship, altruism, supporting each other and loyalty in a simple, light-hearted style of storytelling. The series features different characters, each with their own personality, starring 24 tender babies who live in an imaginary world where tears have special powers and wear cute pyjamas, symbolising their different personalities. The series aims to stimulate the imagination of young viewers and guide them on their personal and relational growth path.

Where to watch CRY BABIES MAGIC TEARS

The episodes of Cry Babies Magic Tears in Italy are broadcast continuously on TV on Frisbee, channel 44 of the DDT, with excellent viewing performances.

The animated series is also successfully broadcast on the most important TV kids channels internationally and in all the countries where it is aired it is in the top ten of the most viewed content.

Episodes of the series are also available on major streaming platforms, including Netflix (in 24 languages and 190 countries) and Amazon Prime, and on the dedicated YouTube channel – Kitoons-, which is available in 19 languages and has more than 7.8 million subscribers, 5 billion views and almost 90 million unique viewers. The innovative OTT app, named after the YouTube channel – KITOONS -, is available for iOs devices, Android and on smart TVs, and combines video content and e-commerce functionality.

Important numbers also for Italy where the Kitoons channel has 322 thousand subscribers, more than 255 million views, over 15.5 million hours viewed and 2.4 million unique users.

Where to watch CRY BABIES MAGIC TEARS

The episodes of Cry Babies Magic Tears in Italy are broadcast continuously on TV on Frisbee, channel 44 of the DDT, with excellent viewing performances.

The animated series is also successfully broadcast on the most important TV kids channels internationally and in all the countries where it is aired it is in the top ten of the most viewed content.

Episodes of the series are also available on major streaming platforms, including Netflix (in 24 languages and 190 countries) and Amazon Prime, and on the dedicated YouTube channel – Kitoons-, which is available in 19 languages and has more than 7.8 million subscribers, 5 billion views and almost 90 million unique viewers. The innovative OTT app, named after the YouTube channel – KITOONS -, is available for iOs devices, Android and on smart TVs, and combines video content and e-commerce functionality.

Important numbers also for Italy where the Kitoons channel has 322 thousand subscribers, more than 255 million views, over 15.5 million hours viewed and 2.4 million unique users.

SOCIAL MEDIA and marketing

The adventures of the sweet Cry Babies Magic Tears are also very popular in the social sphere, with more than 60.000 followers on Instagram, more than 155.000 on TikTok, and a dedicated app that has achieved more than 4 million downloads in just 10 months.

The property can count on important marketing support with a steadily growing investment over the years and a very intensive activity plan, both online and offline, with TV, web and social campaigns, PR activities, collaborations with mum&kids influencers and events in the area.

SOCIAL MEDIA and marketing

The adventures of the sweet Cry Babies Magic Tears are also very popular in the social sphere, with more than 60.000 followers on Instagram, more than 155.000 on TikTok, and a dedicated app that has achieved more than 4 million downloads in just 10 months.

The property can count on important marketing support with a steadily growing investment over the years and a very intensive activity plan, both online and offline, with TV, web and social campaigns, PR activities, collaborations with mum&kids influencers and events in the area.

SOCIAL MEDIA and marketing

The adventures of the sweet Cry Babies Magic Tears are also very popular in the social sphere, with more than 60.000 followers on Instagram, more than 155.000 on TikTok, and a dedicated app that has achieved more than 4 million downloads in just 10 months.

The property can count on important marketing support with a steadily growing investment over the years and a very intensive activity plan, both online and offline, with TV, web and social campaigns, PR activities, collaborations with mum&kids influencers and events in the area.

Cry Babies Magic Tears, LICENSING activity

As far as licensing is concerned, a well-established global programme is already in place with over 700 customised products in the main product categories and over 90 licensees on board. The licensing strategy aims to foster cross-promotional initiatives between IMC Toys products, core elements of the brand and driver of sales, with licensed products in other categories, both in physical outlets and on the various e-commerce platforms.

Cry Babies Magic Tears supports its licensees and partners by offering visibility to their respective products and advertising content both on IMC TOYS’ social networks and online platforms, such as the Kitoons YouTube channel and Instagram profile.

Cry Babies Magic Tears, Licensing developments

We are at your disposal for information on the options available for licensing agreements with Cry Babies Magic Tears.

CONTACT US TO LEARN MORE

Cry Babies Magic Tears, Licensing developments

We are at your disposal for information on the options available for licensing agreements with Cry Babies Magic Tears.

CONTACT US TO LEARN MORE