Project Description


A little owl

with an important message


Un gufo nel bosco con un messaggio importante

Odo is a little owl with big ideas. Although he is one of the smallest campers at Forest Camp for young birds (a wonderful playground for birds of all shapes and sizes), Odo knows he can do anything he sets his mind to. With the help of his best friend Doodle, Odo faces every challenge positively, no matter how big. When asked if he thinks he can do something, Odo always responds confidently: “I know I can do it!”. Because in the forest, as in life, the most important thing to do is to believe in yourself.

Important messages

The series broadcast on Rai Yoyo teaches children to have self-confidence and helps fight the worrying increase in levels of anxiety and depression in children today. Fun and reassuring, the stories also address important issues such as immigration, racism and respect for others.

Odo on the socials

Odo’s digital channels launched in 2022 o SMMS manages digital marketing, with 2 videos published on YouTube per week and 6-8 social posts per month. Supported by paid marketing across all channels in December, OdoTV YouTube achieved 3.4 million impressions and +140 million video views!

Social media channels Facebook, Instagram and TikTok will be used to help raise awareness among parents.

Three minutes of each episode have been reserved for the use of digital channels to help generate broad appeal on platforms such as YouTube.

Digital plans will be strengthened in all territories through coordinated campaigns with Odo broadcasters’ online channels.

Off-air content support provides global and consistent access to the brand.

Progetti e iniziative

ODO licensing developments

For information on the options available for licensing agreements with ODO you can contact ETS Licensing.


ODO licensing developments

Per informazioni sulle opzioni disponibili per accordi di licenza con ODO potete contattare ETS Licensing.