Project Description
EMIGLIO
The Best!
Emiglio
Il meglio
Emiglio the Best! The toy most desired by children in the 90s was certainly EMIGLIO, with a G. A radio-controlled robot produced by Giochi Preziosi, which over the years has become an icon of the desired game and a playmate for those who have had the lucky to receive it.
Even today that EMIGLIO is loved and sought after by those who are no longer children. The little white robot itself became a symbol and transmitter of the nostalgia and carefreeness of those years.
90s nostalgia
Several influencers and YouTubers celebrate Emiglio with nostalgia and euphoria. And they are all those kids who today can talk about that magical period that kept them a bit like children, or kidults if you prefer, adults who still play despite their age.
THE FUTURE OF EMIGLIO
Thirty years after its birth, Emiglio is still enjoying great success among young people. It is the concrete manifestation of the dreams of children of the nineties, of the luxury flaunted as children, but above all it is a symbol of friendship, fun, jokes, technology and the future.
For Giochi Preziosi Emiglio is still an active brand, over the years it has been cyclically renewed and re-proposed as the company’s flagship product.