Project Description

Discovery Italia

REAL TIME, FOOD NETWORK, NOVE, DMAX, MOTOR TREND, HGTV

ETS is Discovery Italia’s primary partner for the development and management of free-to-air channel brands and the most loved and popular programs for Discovery Italia’s non-kids target. The partnership concerns the licensing rights of the Real Time, Food Network, Nove, DMAX, Motor Trend and HGTV channels, managed as brands given their peculiarity in terms of content and positioning towards the target audience.
ETS also manages some of the network’s leading programs such as Bake Off Italia, Camionisti in Trattoria, il Salone delle Meraviglie, Food Advisor, Cortesie per gli Ospiti.

discovery italia

DEVELOPMENT OF CHANNEL BRAND FREE TO AIR

discovery italia

REAL TIME, FOOD NETWORK, NOVE, DMAX, MOTOR TREND E HGTV

ETS is Discovery Italia’s primary partner for the development and management of free-to-air channel brands and the most loved and popular programs for Discovery Italia’s non-kids target. The partnership concerns the licensing rights of the Real Time, Food Network, Nove, DMAX, Motor Trend and HGTV channels, managed as brands given their peculiarity in terms of content and positioning towards the target audience.

ETS also manages some of the network’s leading programs such as Bake Off Italia, Camionisti in Trattoria, il Salone delle Meraviglie, Food Advisor, Cortesie per gli Ospiti.

discovery italia

Food Network

TOGETHER THERE IS MORE TASTE

FOOD NETWORK is an entertainment channel entirely dedicated to the world of food, with the mission of sharing the passion and joy of being together at the table. Following the entry into the Discovery world, the channel has significantly increased its audience, also thanks to greater territoriality, as for the programs: Food Advisor, Fatto in casa per voi, L’Italia a morsi and many other content made in Italy.

Nove

A GENERALIST AND CONTEMPORATY CHANNEL

NINE, one of a kind: generalist and contemporary, with a program made up of great first nights, original productions, authoritative and recognizable faces, game shows, satire, reportage and unique events. Innovative in content and language, NOVE represents a new way of conceiving entertainment. It is aimed at a curious and connected adult audience – made up of men and women – looking for an intelligent and rich, stimulating and fun offer.

discovery italia
discovery italia

Real Time

AS EXTRAORDINARY AS REALITY

REAL TIME is a channel designed for a target of women / families who are looking for engaging and quality storytelling, light and accessible entertainment but also lots of practical useful advice. Among the flagship programs there are BAKE OFF Italia, the talent record of audience reserved for amateur pastry chefs of all ages, now in its seventh edition, Cake Star, First appointment, the Salon of wonders.

Dmax

FACTUAL ENTERTAINTMENT AND CURRENT EVENTS

DMAX, the first news channel dedicated to the male audience on free digital terrestrial in Italy. Also loved by women, the channel offers a wide range of content for those who want to see the world from another perspective and in its most engaging aspects and tells true stories that push the viewer to experience them firsthand. Dmax captures the viewer with an innovative and original language, tells the contemporary world through stories of real people in extraordinary situations, thanks to international shows and local productions.

discovery italia
discovery italia

Motor Trend

PASSION FOR MOTORS

MOTOR TREND is the channel that tells the passion and love for engines at 360 degrees: not just cars and motorcycles, but any vehicle equipped with an engine capable of generating emotions. Ample space is also dedicated to engineering, which reveals the secrets of motor vehicles and is the look towards the future and new approaches to mobility. The channel schedule hosts motoring titles that have become true cult programs for enthusiasts such as Fast N ‘Loud and Affari a quattro quattro wheel. At the same time, Motor Trend has an increasingly local identity: it collaborates with the most beloved protagonists of the Italian motor world and offers exclusive content such as “Cortesie per l’Auto” and “Drive Me Crazy”. Together with DMAX Motor Trend it is the channel with the best positioning on the male audience 25-54.

HGTV – Home&Garden TV

FINALLY AT HOME

HGTV-Home & Garden TV offers a schedule focused on the world of the home: from buying and selling to second homes, from furnishings to renovations, from the art of receiving to the desire to escape, up to the discovery of holiday homes. On HGTV – Home & Garden TV you do business, build, dream, stay together, in the company of the channel’s experts, to transform ideas into actions and dreams into reality. A real journey through one of the great passions of the Italian public, who love the home and above all feel at home wherever they are.

discovery italia
discovery italia

Food Network

TOGETHER THERE IS MORE TASTE

FOOD NETWORK is an entertainment channel entirely dedicated to the world of food, with the mission of sharing the passion and joy of being together at the table. Following the entry into the Discovery world, the channel has significantly increased its audience, also thanks to greater territoriality, as for the programs: Food Advisor, Fatto in casa per voi, L’Italia a morsi and many other content made in Italy.

discovery italia

Nove

A GENERALIST AND CONTEMPORARY CHANNEL

NINE, one of a kind: generalist and contemporary, with a program made up of great first nights, original productions, authoritative and recognizable faces, game shows, satire, reportage and unique events. Innovative in content and language, NOVE represents a new way of conceiving entertainment. It is aimed at a curious and connected adult audience – made up of men and women – looking for an intelligent and rich, stimulating and fun offer.

discovery italia

Real Time

AS EXTRAORDINARY AS REALITY

REAL TIME is a channel designed for a target of women / families who are looking for engaging and quality storytelling, light and accessible entertainment but also lots of practical useful advice. Among the flagship programs there are BAKE OFF Italia, the talent record of audience reserved for amateur pastry chefs of all ages, now in its seventh edition, Cake Star, First appointment, the Salon of wonders.

discovery italia

Dmax

FACTUAL ENTERTAINTMENT AND CURRENT EVENTS

DMAX, the first news channel dedicated to the male audience on free digital terrestrial in Italy. Also loved by women, the channel offers a wide range of content for those who want to see the world from another perspective and in its most engaging aspects and tells true stories that push the viewer to experience them firsthand. Dmax captures the viewer with an innovative and original language, tells the contemporary world through stories of real people in extraordinary situations, thanks to international shows and local productions.

discovery italia

Motor Trend

PASSION FOR MOTORS

MOTOR TREND is the channel that tells the passion and love for engines at 360 degrees: not just cars and motorcycles, but any vehicle equipped with an engine capable of generating emotions. Ample space is also dedicated to engineering, which reveals the secrets of motor vehicles and is the look towards the future and new approaches to mobility. The channel schedule hosts motoring titles that have become true cult programs for enthusiasts such as Fast N ‘Loud and Affari a quattro quattro wheel. At the same time, Motor Trend has an increasingly local identity: it collaborates with the most beloved protagonists of the Italian motor world and offers exclusive content such as “Cortesie per l’Auto” and “Drive Me Crazy”. Together with DMAX Motor Trend it is the channel with the best positioning on the male audience 25-54.

discovery italia

HGTV – Home&Garden TV

FINALLY AT HOME

HGTV-Home & Garden TV offers a schedule focused on the world of the home: from buying and selling to second homes, from furnishings to renovations, from the art of receiving to the desire to escape, up to the discovery of holiday homes. On HGTV – Home & Garden TV you do business, build, dream, stay together, in the company of the channel’s experts, to transform ideas into actions and dreams into reality. A real journey through one of the great passions of the Italian public, who love the home and above all feel at home wherever they are.

discovery italia

Food Network

TOGETHER THERE IS MORE TASTE

FOOD NETWORK is an entertainment channel entirely dedicated to the world of food, with the mission of sharing the passion and joy of being together at the table. Following the entry into the Discovery world, the channel has significantly increased its audience, also thanks to greater territoriality, as for the programs: Food Advisor, Fatto in casa per voi, L’Italia a morsi and many other content made in Italy.

discovery italia

Nove

A GENERALIST AND CONTEMPORARY CHANNEL

NINE, one of a kind: generalist and contemporary, with a program made up of great first nights, original productions, authoritative and recognizable faces, game shows, satire, reportage and unique events. Innovative in content and language, NOVE represents a new way of conceiving entertainment. It is aimed at a curious and connected adult audience – made up of men and women – looking for an intelligent and rich, stimulating and fun offer.

discovery italia

Real Time

AS EXTRAORDINARY AS REALITY

REAL TIME is a channel designed for a target of women / families who are looking for engaging and quality storytelling, light and accessible entertainment but also lots of practical useful advice. Among the flagship programs there are BAKE OFF Italia, the talent record of audience reserved for amateur pastry chefs of all ages, now in its seventh edition, Cake Star, First appointment, the Salon of wonders.

discovery italia

Dmax

FACTUAL ENTERTAINTMENT AND CURRENT EVENTS

DMAX, the first news channel dedicated to the male audience on free digital terrestrial in Italy. Also loved by women, the channel offers a wide range of content for those who want to see the world from another perspective and in its most engaging aspects and tells true stories that push the viewer to experience them firsthand. Dmax captures the viewer with an innovative and original language, tells the contemporary world through stories of real people in extraordinary situations, thanks to international shows and local productions.

discovery italia

Motor Trend

PASSION FOR MOTORS

MOTOR TREND is the channel that tells the passion and love for engines at 360 degrees: not just cars and motorcycles, but any vehicle equipped with an engine capable of generating emotions. Ample space is also dedicated to engineering, which reveals the secrets of motor vehicles and is the look towards the future and new approaches to mobility. The channel schedule hosts motoring titles that have become true cult programs for enthusiasts such as Fast N ‘Loud and Affari a quattro quattro wheel. At the same time, Motor Trend has an increasingly local identity: it collaborates with the most beloved protagonists of the Italian motor world and offers exclusive content such as “Cortesie per l’Auto” and “Drive Me Crazy”. Together with DMAX Motor Trend it is the channel with the best positioning on the male audience 25-54.

discovery italia

HGTV – Home&Garden TV

FINALLY AT HOME

HGTV-Home & Garden TV offers a schedule focused on the world of the home: from buying and selling to second homes, from furnishings to renovations, from the art of receiving to the desire to escape, up to the discovery of holiday homes. On HGTV – Home & Garden TV you do business, build, dream, stay together, in the company of the channel’s experts, to transform ideas into actions and dreams into reality. A real journey through one of the great passions of the Italian public, who love the home and above all feel at home wherever they are.

Licensing Activity

For information on the options available for licensing agreements, please contact ETS Licensing.

CONTACT US FOR MORE INFORMATIONS

Attività di licensing

For information on the options available for licensing agreements, please contact ETS Licensing.

CONTACT US FOR MORE INFORMATIONS