2020 marks excellent audience and share performance for DMAX and MOTOR TREND, the Discovery channels with a strong focus on the male audience, of which ETS manages the license rights thanks to a strategic partnership with the network, confirming the best positioning on the male target 25- 54 among all digital terrestrial channels.
DMAX is the first factual entertainment and current affairs channel dedicated to male audiences on free digital terrestrial in Italy and in 2020 it records the best performances of the last three years in terms of audience (+ 21% vs 2019).
It tells the contemporary world through stories of real people in extraordinary situations, with a wide range of content seen from an intrinsically male perspective.Provocative, different and strong, DMAX captures the viewer with an innovative and original language, proposing to international shows and local productions dedicated to extreme situations, survival, do-it-yourself, sport, nature, energy.
MOTOR TREND is also a unique channel of its kind: it tells not only about cars and motorcycles but also about engineering, with a large space that reveals the secrets of motor vehicles and their infinite possibilities of transformation. MOTOR TREND also pays attention to the trends in the world of motors in Italy, with an increasingly important investment in local productions and young Italian talents, who have become channel faces. Among the channel’s flagship programs, ETS holds the licensing rights of popular international programs, including Fast n Loud and Wheeler Dealer.
Together with DMax it is the dtt channel with the highest performances on the male audience of 25-54. It also records the highest affinity index on the target and effectively intercepts even the youngest age groups.