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Pera Toons new book launches in November

2021-07-16T15:04:14+00:00October 26th, 2020|Last articles|

Pera Toons new book launches in November

Available from November 5th in bookstores and on Amazon, Pera Toons new game book Ridi che è meglio!, published by Tunué, combines the fun of 130 jokes, based on word games and misunderstandings, with that of crossroads stories.

The readers thus become the real protagonists: at the end of each page they can decide the next action to be taken and the page to land on. They will be able to read the book page after page, or choose to face the various tests by moving freely across the different pages in a non-sequential way. The volume is completed by a series of stories in which Pera Toons tells himself to his readers.

Conceived by cartoonist Pera Toons, aka Alessandro Perugini, the original format of puns, born on social media together with the investigative mini-enigmas Who killed Kenny?, Has reached a huge following in a very short time, leading to the birth of a community of fans of comics, puns and puzzles with over 2 million growing followers and more than 10 million views per week.

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pera toons
pera toons
pera toons
pera toons

Brand new action-packed episodes of Talking Tom and Friends are almost here!

2021-07-16T15:01:34+00:00October 25th, 2020|Last articles|

Brand new action-packed episodes of Talking Tom and Friends are almost here!

talinkg tom

From mid-November, Italian TV channel K2 will be broadcasting Season 5 of the smash-hit animated series, Talking Tom and Friends.

Fans will soon get to watch their favorite friends on exciting new adventures, from exploring a dude ranch to a “Mad Max” style road trip to the beach. But that’s not all. Talking Becca’s shaking things up as she moves in with Talking Angela. And Talking Tom’s whole world is turned upside down by the arrival of a new neighbor… Roy Rakoon! Is this guy as cool as he seems, or does his arrival spell trouble for the friends? One thing’s for sure – the Season 5 showdown will change the lives of Tom and his friends forever!

The property also continues to achieve impressive numbers: the latest mobile game launched by Outfit7 in June of this year on the iOS and Android platforms – My Talking Tom Friends – in just 3 months from its launch has in fact already reached almost 250 million downloads . Furthermore, it dominated the charts during the summer and became the most installed game in the world in the third quarter of the year.

Growing audience for DMAX and MOTOR TREND, the Discovery channels for a male public

2021-07-16T15:07:39+00:00October 24th, 2020|Last articles|

Growing audience for DMAX and MOTOR TREND, the Discovery channels for a male public

2020 marks excellent audience and share performance for DMAX and MOTOR TREND, the Discovery channels with a strong focus on the male audience, of which ETS manages the license rights thanks to a strategic partnership with the network, confirming the best positioning on the male target 25- 54 among all digital terrestrial channels.

DMAX is the first factual entertainment and current affairs channel dedicated to male audiences on free digital terrestrial in Italy and in 2020 it records the best performances of the last three years in terms of audience (+ 21% vs 2019).

It tells the contemporary world through stories of real people in extraordinary situations, with a wide range of content seen from an intrinsically male perspective.Provocative, different and strong, DMAX captures the viewer with an innovative and original language, proposing to international shows and local productions dedicated to extreme situations, survival, do-it-yourself, sport, nature, energy.

MOTOR TREND is also a unique channel of its kind: it tells not only about cars and motorcycles but also about engineering, with a large space that reveals the secrets of motor vehicles and their infinite possibilities of transformation. MOTOR TREND also pays attention to the trends in the world of motors in Italy, with an increasingly important investment in local productions and young Italian talents, who have become channel faces. Among the channel’s flagship programs, ETS holds the licensing rights of popular international programs, including Fast n Loud and Wheeler Dealer.

Together with DMax it is the dtt channel with the highest performances on the male audience of 25-54. It also records the highest affinity index on the target and effectively intercepts even the youngest age groups.

5th – 11th October 2020: an important week for Pippi of Today campaign

2021-07-16T15:18:02+00:00October 5th, 2020|Last articles|

5th – 11th October 2020: an important week for Pippi of Today campaign

Due to the Covid-19 emergency, Pippi of Today, The Astrid Lindgren Company’s campaign in partnership with Save the Children to support girls fleeing war and poverty, has been extended until December 31, 2021 and this autumn sees the launch of a new important phase.

From 5 to 11 October, the campaign will be the subject of great attention with numerous communication initiatives on social platforms implemented by Save the Children and The Astrid Lindgren Company to share information and data on the condition of migrant girls, highlighting their right to be heard.

OCTOBER 6th: LAUNCH OF SAVE THE CHILDREN ‘s GLOBAL REPORT “GIRLS ON THE MOVE”

On 6th October Save the Children launches the global “Girls on the Move” report, which includes the Pippi of Today campaign. This is a series of research conducted by Save the Children on three continents to increase awareness of the situation of girls on the move.

The event will be broadcast in live streaming at the Stockholm Museum of Photography at 18: 00-19: 00 UTC +2.

It is possible to participate in the event by registering at this link

OCTOBER 11th: A DAY TO RAISE EVERYONE’s AWARENESS

The intense awareness-raising activity will lead to World Girls’ Day on 11 October, established by the United Nations in 2011 to make public opinion and institutions responsible for the rights of girls and the need to promote their emancipation. The Astrid Lindgren will actively participate in the celebrations of this day by highlighting the theme of migrant girls and supporting the Pippi of Today campaign on digital platforms. Luisa, Sarena, Naw Si, Mary, Karma, Gazal, Anna, Adriana, Leen, Claudia and Aye Aye are 11 girls among the millions of migrant girls. Read their stories and support today’s Pippi initiative at pippioftoday.com

ALICIA VIKANDER SUPPORTING GIRLS ON THE MOVE

The autumn phase of the Pippi of Today Campaign also sees the important contribution of Oscar-winning actress Alicia Vikander who, with a recorded video message, helps raise awareness for the Pippi of Today campaign. The actress also served as narrator for part of the special audiobook available on Spotify created to support the campaign: Pippi Moves Into Villa Villekulla, the first book by Pippi Longstocking to be published. All proceeds from the sale of the audiobook are donated directly to the campaign. Alicia Vikander finally gave her voice to the official Pippi of Today campaign footage.

Watch Alicia Vikander’s video message

Delicious news from Chefclub

2021-07-16T15:21:03+00:00October 2nd, 2020|Last articles|

Delicious news from Chefclub

Chefclub, the “eat-ertainment brand”, founded in Paris in 2016 and rapidly growing around the world through the production and distribution of original cooking videos published on social media, is about to launch a line of fun and innovative products for the D2C channel (Direct to Consumer). In response to the strong engagement and love for the brand, Chefclub has decided to please even further its community by launching a line of fun and innovative products on D2C (Direct to Consumer) at the end of the year in France.Ready to face cold winter time, Chefclub will launch in France the “Raclette King” pack in December sold exclusively on its e-shop. This pack contains a Raclette device to cook the famous melted cheese meal along with a fun and convivial card game for greedy and playful diners.

In response to the tremendous and growing interest in kids and family cooking, we have developed a full line of Chefclub Kids, kid-friendly products to be released in Q4-20 in France, including 3D Safari cookie cutters, Enchanted and Magic cookie cutters, Chefclub Kids measuring cups, Chefclub Kids utensils, and Chefclub Kids books with recipes from all over the world and for events all year round. Families will have fun in the kitchen!Chefclub Kids line will empower kids in the kitchen giving them autonomy and will offer an immersive experience through inspirational cooking videos.

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