The license stems from the success of the Just Play line of collectible dolls, positioned among the first doll brands for the incredible sales success since 2018. From 2019 the new collections are available for sale, all distributed in Italy by Giochi Preziosi. Collectability, fashionable look and quality make the brand very attractive for girls between 4 and 7 years old. Individuality (#YOUBEYOU), friendship (# BFF4LIFE) and female empowerment (#GIRLBOSS) are the values that inspire the brand. 24 animation clips are available - broadcasted on Frisbee – along with countless contents on social media platforms (YouTube, Instagram, official website) for young fan engagement.

Official Website