The license stems from the success of the Just Play line of collectible dolls, positioned
among the first doll brands for the incredible sales success since 2018. From 2019 the
new collections are available for sale, all distributed in Italy by Giochi Preziosi.
Collectability, fashionable look and quality make the brand very attractive for girls between
4 and 7 years old. Individuality (#YOUBEYOU), friendship (# BFF4LIFE) and female
empowerment (#GIRLBOSS) are the values that inspire the brand.
24 animation clips are available - broadcasted on Frisbee – along with countless contents
on social media platforms (YouTube, Instagram, official website) for young fan