The magic of Floopaloo in the ETS portfolio
ETS Licensing, in partnership with Discovery, will manage the licensing rights of Floopaloo, the animated series for children with a primary target of 4-8 years, which is enjoying great and growing popularity.
Produced by the French studio Xilam, the series tells the adventures of Lisa and Matt, two cousins aged 9 and a half and 9 respectively, who spend the summer in an incredible summer camp, immersed in a forest full of fantastic secrets. The forest is guarded by a magical and mysterious creature named Floopaloo, who is tasked with protecting Mother Nature and never lets anyone see him. Away from the gaze of adults, Lisa and Matt venture curiously with their friends in search of this mischievous creature and experience countless adventures.
Floopaloo has 2 seasons with a total of 104 episodes of 13 minutes and is broadcast exclusively on Frisbee (channel 44 of the DDT) since the beginning of 2020 with record audience and satisfaction results: 8% share on the 4-7 year target and 6.5% on the 4-10 year target, 4.119 million reach on the 4-10 year target, average viewing time 60.6% on the 4-10 year target.
Following these important results Frisbee has reinforced the presence of the cartoon by defining a very intense daily schedule. In fact, the series airs on Frisbee every day of the week with 3 time slots: every morning, from Monday to Friday, from 9 to 14:30 and on the weekend from 8:30 to 11. In the afternoon from 15:30 to 17 : 00. In the evening from 9pm to 10pm on Mondays, from 8.30pm to 10pm from Tuesday to Friday and at the weekend from 8pm to 10pm.