DMax signs an exclusive apparel line for LIDL
From the collaboration between DMax, the channel brand of Discovery World dedicated to men offering factual entertainment and current affairs content, and LIDL supermarket chain, an exclusive line of men's apparel and accessories for trekking, hiking and work was born.
The line, designed for men who play sports and carry out activities with physical commitment, is characterized by natural fabrics and technical materials, strength and practicality, without forgetting the topicality of the style.
The collection includes T-shirts, work overalls, hoodies, jogging pants, work gloves, gas stoves, torches, pocket knives, sleeping bags, camping chairs, backpacks and bags and much more.
In addition to Italy, the line has been offered in Lidl stores all over Europe.