ETS Licensing has become a partner of The Astrid Lindgren Company, the rights company that manages the rights to all the books of the Swedish writer Astrid Lindgren, author among the many titles of the famous Pippi Longstocking. We will take care of the relaunch of Pippi in Italy that will coincide in 2020 with the 75th anniversary of the publication of the first book. A great classic that, thanks to the popularity of the TV series still on air, has passed through many generations and continues to be a pillar in children's entertainment. Pippi Longstocking is every child’s secret dream. She is incredibly strong and wealthy, imaginative and self-assured, she possesses a complete disregard for boring conventions. And she has a heart of gold. Pippi has reached iconic status with worldwide recognition and appeal: from the first book published for the first time in 1945, her stories have been translated into 70 languages, selling over 60 million copies worldwide. Pippi's adventures have also been adapted into 6 feature films and 2 TV series, DVD & VHS have sold over 50 million copies. And also audiobooks, apps, games, e-books, song books, music ... Pippi is a worldwide brand and icon, relevant for each new generation!